Today’s Merriam-Webster #definethis word of the day is:
eschew
pronounced \ess-CHOO\
verb
: to avoid habitually especially on moral or practical grounds
To play with us on Twitter use the word eschew in a sentence and tweet your sentence with the hashtag #definethis. If you play, I will follow you on Twitter. Follow this blog on Tumblr to get the word of the day.
A good friend of mine has long argued that startups can succeed through vision and hard work. Because I only partially agree with his position, we have had more than one heated argument on the subject. It is my belief that hard work and a great idea are required ingredients for success, but that those two elements alone are not enough for a startup to become a success.
Imagine a great Amazonian rainforest. As your mind floats along the banks of a surging river in this rainforest, pause for a moment and take in the strength and beauty of the mightiest of the trees that you can see in front of you. Reaching above all of the other plants and collecting a shower of precious sunlight, this tree is over 100 feet tall, with sinewy roots reaching deep into the rich forest soil. Beautiful isn’t it?
Did this tree get to be the the giant that it is because of hard work? Not hardly.
Read more: http://onforb.es/LwVu1O
When you’re occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.
Social media is an increasingly important tool for building brands, connecting with customers and boosting customer loyalty and engagement. All of these factors can work together to increase awareness of your brand and drive new business.
Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: http://on.mash.to/KygBmD
Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM
2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter
3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo
4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. “You can’t fake it” – Phil Libin, CEO at Evernote
Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia
6. Can’t be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta
7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group
8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade
9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse
10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten
Read Entire Post here: http://on.mash.to/KygBmD
Excerpted from article:
“When ITV News launched a new website two months ago the site started presenting news in a way that was radically different from before.
They came up with a “digital native” news format that includes tweets and other social media content from the broadcaster’s correspondents, experts and eye witnesses.
Jason Mills, editor of web development for ITV News, told Journalism.co.uk:
“The thinking behind the site is that it’s about news now. News is a live process, news continuously comes in and stories develop the whole time. So what we are trying to do is to tell that news in real time.
People now are used to consuming content in a stream, from Twitter to Facebook timelines, and we wanted to take that concept and adapt it to all news.
We have a small number of curators to the site and they are curating content, the vast majority of which comes from our correspondents, our producers in the field, and the news desks.
The curators are then using things like Twitter to add to the telling of that story as well.
Twitter is a fantastic way of adding value to existing stories. What are people saying out there, what is the community saying, what are experts saying out there?…”
A great example is this story of the death of Robin Gibb of the Bee Gees, which combines tweets from singers Gary Barlow and Lenny Kravitz, TV footage and a written statement from the former Bee Gees manager. It appears more like a curated Storify than a traditional copy-only news story.
http://www.itv.com/news/story/2012-05-20/bee-gees-gibb-dies-at-62/
Read full original article: http://j.mp/KzhxXJ
Check out ITV News: http://www.itv.com/news/
Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts.
Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt
In today’s competitive environment, with numerous social applications and ways to engage clients, retailers must utilize metrics to stay in the race.
While each retailer may have a unique strategy to analyze their success with metrics, the new Metrics Therapy — Details, Dashboards and Diligence Whitepaper - http://bit.ly/LigJEC [PDF] by the e-tailing group Baynote - http://bit.ly/Lih0r1 - reveals just how successfully companies are integrating these finds into their marketing strategies.
Overall, the Report revealed that while the overwhelming majority of retailers view analytics evaluation as the number one factor in customer retention and loyalty [93%], their use of metrics is still a big work in progress.
Download/Embed: http://bit.ly/LihkG8
Giuseppe Mauriello: Learnist is a new site (still in beta) that aims to be like Pinterest but for sharing learning resources.
On Learnist you can create pinboards of materials organized around a topic.
You can pin images, videos, and text to your boards by using the Leanist bookmarklet, by manually entering the URL of a resource, or by uploading materials to your boards.
From article by Mashable:
“Grockit’s latest product re-configures online content such as YouTube videos, Wikipedia entries and ebooks into ordered lesson plans.
Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.
Grockit founder Farbood Nivi argues that expert curation helps avoid the misinformation, hacked-together how-to articles and other useless content one must weed through in a typical Google search. It also provides a clear learning path and eventually, he hopes, will include some form of assessment…”
Read full article: http://j.mp/MGkVD2
Request an invite and try it here: http://learni.st
See on Scoop.it - Clothing Manufacturer and Exporter from Bangladesh
When you respond to your customers in the right way, you earn that trust — and build the foundation for a real, long-term relationship.
See on Scoop.it - Clothing Manufacturer and Exporter from Bangladesh
by Bliss Hanlin, a Community Manager for eModeration Twitter abbreviations and acronyms are an odd mash-up of text slang, old school chat room phrases, common sense short forms and corporate buzzwords. There is nothing more terrible than parsing …
See on Scoop.it - Clothing Manufacturer and Exporter from Bangladesh
Loving these jeans from AX Paris right now. They are absolutely perfect for those windy days in the summer. I have never tried prints on denim before, so this will definitely be something new. They would look amazing with …
See on Scoop.it - Clothing Manufacturer and Exporter from Bangladesh
I photographed yesterday’s thrifting outfit, but I figured a post with thrifted vintage was far overdue! This market bag was one of yesterday’s lucky finds. :) These awesome bags go for $30 on etsy, so when I find them for a …
See on Scoop.it - Clothing Manufacturer and Exporter from Bangladesh
Yunnan Kunte Machinery Manufacturing Co., Ltd. is located in the Economic Development Zone of the beautiful Spring City-Kunming City. Our company is a professional manufacturer engaged in the introduction of …
You’re willing to achieve something, but your mind mechanism seems to defy it. So how do you bolster the willpower?
What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it, that’s another matter. Peter F. Drucker.
You want to top the class in the exams, but you’re not preparing well.
You would like to blog regularly, but you keep finding excuses.
You’re dying to get that super client, but your competitor swept them away.
You’re trying to break free from all the messy stuffs, but you can’t find a way out.
Sounds familiar? What are the odds then? Buckle up; it’s about you and your willpower.
Read more: http://bit.ly/MIdYBs
Beacon Initiative has published the first in a series of educational eBooks, and I’d love some feedback before this is turned into an iBook and the rest of the series is released.
The eBook is titled: “What Parents and Educators Need to Know About Bullying Online” - it is a 46 MB PDF available…
